Simon & Schuster Team with TurnHere

Publishing powerhouse Simon & Schuster launched today an ambitious program to create and distribute short-form online videos of authors. The videos have been created by TurnHere, the Internet video studio/distribution company based in Emeryville, California.Clips of 40 authors have been produced and many more are planned. The videos have the breezy, informal feel that has become the TurnHere style. The distribution channels are varied: Clips will be seen on the publisher's page, author sites, retail sites and on video sharing sites including YouTube and a new dedicated book site on TurnHere. Simon & Schuster's parent company CBS will become involved too. Above is my interview with Sue Fleming, who heads online marketing for Simon & Schuster.Sure publishers have produced promotional videos for a few top-selling authors, but the magnitude and sophistication of this is project demands our attention. This a ground-breaking development in the way corporations embrace online video to market their products. Book publishers are among the most savvy of marketers and we should all watch these moves closely.See this video on Beet.TV: http://www.beet.tv/2007/06/top...

Channel: News & Politics
Uploaded: December 31, 1969 at 6:59 pm
Author: BeetTV

Length: 04:14
Rating: 4.00
Views: 1009

Tags: Books  CBS  Clips  Internet  Schuster  Simon  TurnHere  Video  

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