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TEDTalks: Barry Schwartz (2005)

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http://www.ted.com Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable. (Recorded July 2005 in Oxford, UK. Duration: 20:22

Channel: News & Politics
Uploaded: December 31, 1969 at 6:59 pm
Author: TEDtalksDirector

Length: 20:22
Rating: 4.62
Views: 73871

Tags: TEDTalks  

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Video Comments

kirtrevans (December 31, 1969 at 6:59 pm)
he is basically saying be content and you will be happy. However there is no absolute truth to any idea considering more choices or less choices because it all falls on the individual.
Simpson654 (December 31, 1969 at 6:59 pm)
It is so ingrained in American psyche that that you get choice overload, so you go with the leading brand or the second brand, which is "rebellion." Coca-Cola or Pepsi, Democrat or Republican, you get two choices that are basically the same. You don't really get choices.In respect to socialism, it is not bad, communism is state control, socialism is simply taking care of people who are not able to take care of themselves. The government does impartial wellfare. No ideologies forced.
lemonfreshman (December 31, 1969 at 6:59 pm)
I thought this video was great!...although maybe my expectations were too low.
artkozak (December 31, 1969 at 6:59 pm)
Do you mean Socialist??
artkozak (December 31, 1969 at 6:59 pm)
If the abundance of choice makes you miserable, then you should ask what is wrong with yourself, instead of reducing the abundance of choice! When I make my choices at supermarket I don't allow this abundance to depress me! I love trying things out and if they are good I'll buy them again. If I buy computer then I seek professional advice (not from a sales person!) It is not the abundance of choice that is responsible, but the lack of reference that make people's life miserable. LEARN TO CHOOSE!
GetMeThere1 (December 31, 1969 at 6:59 pm)
What makes me miserable? I have to WORK to live, while morons like this do well by just DREAMING UP crap like this!The reason what he says is stupid: He doesn't think of the OTHER obvious solution (besides changing the world)--changing OURSELVES. Why not LEARN to avoid the neuroses he jokes about by personally becomming stronger, clearer, and less controlled by "things," consumerism, government/corporate propaganda (and our own ape-like grasping and social pecking ordering)?
enokmn (December 31, 1969 at 6:59 pm)
sosialist
Animalll2003lll (December 31, 1969 at 6:59 pm)
welllll. hm. I'm not sure about all this. it sounds good. there are definately some good ideas. but I feel like it's not empirical enough, not orientated towards specific situations. because I mean, sometimes having more choice is just better, and really makes people more happy. and if these choices exist it's because some ppl wanted them, no? but I'm concious there are inconvenients too, it's true. so yeah, kind of puzzling, and not really going anywhere, in my view.
analubalitious (December 31, 1969 at 6:59 pm)
I would agree that this situation of excess is funny when not tragic. Finding that magic quantity of choice could be a helpful way for us to moderate our own decision making. I've always liked the number 5 (large enough for some variety yet small enough to be handled by a wide variety of cognitive skills, such as comparison). I disagree with his fish bowl point, however. We ARE in a fish bowl and will be until we colonize space. Until then, we need to learn how to behave ourselves and think.
artistsandbox (December 31, 1969 at 6:59 pm)
Wonderful analysis. George Carlin had very similar observations, namely, we only got three major oil companies and 4 major news networks but hey if you're looking for some ice cream, come on in we got 21 flavors. "Americans are led to believe they are free through the exercise of meaningless choices" George Carlin quoting a 20th Century author

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