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Product Placement

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Product placement is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange. When featuring a product is not part of an economic exchange, it is called a product plug. Product placement appears in plays, film, television series, music videos, video games and books, and is a relatively new idea (first appearing in the 1980's). Product placement occurs with the inclusion of a brand's logo, or a favorable mention or appearance of a product. This is done without disclosure, and under the premise that it is a natural part of the work. Most major movie releases today contain product placements. The most common form is movie and television placements and more recently video games.

Channel: Entertainment
Uploaded: December 31, 1969 at 6:59 pm
Author: tysonsadler

Length: 09:54
Rating: 4.55
Views: 10722

Tags: Advertising  Placement  Product  

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Video Comments

RespectShmaa (December 31, 1969 at 6:59 pm)
evil man
bunny51033 (December 31, 1969 at 6:59 pm)
:( why does everyone make fun of advertisers??? i saw so many videos on youtube.. makes me sad.. i wanted to major in that..
maicog (December 31, 1969 at 6:59 pm)
THANK YOU!!!!!
fatherhennessy (December 31, 1969 at 6:59 pm)
Yeah, my friends and I noticed this a lot, and we did something like this ourselves. We used "Product Placement" in a movie we're coming out with pretty soon. Nice job with the video.
NsomniakProductions (December 31, 1969 at 6:59 pm)
This was great!
mofwoman (December 31, 1969 at 6:59 pm)
Omg fucking good work, it doesnt get boring, is full of excellent example! Nice inflicting of information.Marvellous!
StopLookAndLearn (December 31, 1969 at 6:59 pm)
nice try. but a little boring. good idea though . power through subliminal control. f*ck th hype
Havenscope (December 31, 1969 at 6:59 pm)
Lol certainly noticable. That was so great!
thisisnotalecia (December 31, 1969 at 6:59 pm)
great statistics
mcctg13 (December 31, 1969 at 6:59 pm)
wow..very cool, i didn't even realize josie and the pussycats movie was one huge ad until you pointed it out and yet i the product placement definitely made me familiar w/ labels i've never known before. creepy...how they brainwash us...

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