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Malcolm Gladwell: What we can learn from spaghetti sauce

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http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at http://www.ted.com/index.php/t...

Channel: Science & Technology
Uploaded: December 31, 1969 at 6:59 pm
Author: TEDtalksDirector

Length: 18:15
Rating: 4.87
Views: 71788

Tags: "Malcolm  "The  Blink  choice  epidemiology  Gladwell"  happiness  intelligence  marketing  Point"  Talks  TED  TEDTalks  Tipping  

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Video Comments

19electric (December 31, 1969 at 6:59 pm)
this was a reply to yoyogi3
19electric (December 31, 1969 at 6:59 pm)
He is not wrong - he is simply constructing an argument that shows catering for diversity is profitable. Presumably this is to challenge the current homogenization of everything. For example, tv is shit because programme commissioners are obsessed with ratings.
kahnicles (December 31, 1969 at 6:59 pm)
nice poem, it yours?mind if i borrow it?
Volantix (December 31, 1969 at 6:59 pm)
people are different so treating them differently makes them happy
kahnicles (December 31, 1969 at 6:59 pm)
thanks for the reference, i most definitely will
myevoluzione (December 31, 1969 at 6:59 pm)
is malcolm gladwell also Peter Joseph the creator of the movie Zeitgeist?
Duckfat88 (December 31, 1969 at 6:59 pm)
This is one of my favorite TED talks...
eladbari (December 31, 1969 at 6:59 pm)
so, what is it? in one phrase? :]
mlasala1 (December 31, 1969 at 6:59 pm)
you people miss the point
edgqi (December 31, 1969 at 6:59 pm)
the sauce is not the issue here

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